A series of dynamic illustrations supported P&G’s partnership with the Paris 2024 Olympic Games, celebrating both sport and style. These visuals showed how the capsule’s garments, accessories, and equipment are worn and used, channeling the movement and energy of Olympic sport.
Drawing on Parisian culture and the city’s fashion-forward spirit, the illustrations elevated the creative output with an effortless, modern twist.
Landor, 2024
Client: P&G
Creative Direction: Luis Aboyte
3D Modeling: Luis Juarez, Zoir Galvan
Garment & Accessories Design: Andrea Albarran, Jean Albert Heckel, Brenda Battaglia
Illustration: Jack Hoac, Jonathan Gil